Gurley Leep Nissan

To promote electromobility, the European Commission has just launched a four-year initiative called Green eMotion. Nissan Renault is among the many partners involved in the initiative.

According to Siim Kallas, Vice President of the European Commission and Commissioner responsible for Transport, "Electromobility will make an important contribution toward reducing carbon dioxide emissions. Green eMotion is intended to ensure fast-track success of electric vehicles."¹

For Nissan, stakes in the initiative are particularly high. They're…

What do they say? The proof is in the pudding. Well, February's numbers prove that Nissan's popularity is growing by leaps and bounds. I mean, seriously, a jump of over 30 percent! That's outrageous! And, it doesn't even include growth by Nissan's luxury brand Infiniti.

One could argue it's simply an effect of rising consumer confidence. And we wouldn't disagree. That's certainly part of it. However, it…